Our Team

Meet The Faces Who
Champion Our Cause

About Our
President & CEO

Jason’s strategic vision and community focused approach drive the foundation’s mission, fostering resilience and hope within the community. His dedication to service is reflected in the continuous growth and success of Ma Hila’s Heart, as well as in the strong partnerships and collaborations he has cultivated.

Jason holds a degree in Business Administration from the University of the Incarnate Word and brings a wealth of experience and passion to his role, making a lasting impact on the lives of countless families.

Jason Massiatte

PRESIDENT & CEO

Gloria Benavidez-Rodriguez

Director of Family Programming

About Our Founder & Director of Family Programs

Since establishing the organization in 2017 as a legacy to her mother, Gloria has been instrumental in driving its mission to provide comprehensive support to those in need.

A lifelong entrepreneur, Gloria founded (30 years ago) and co-owns DASA Spa on the Riverwalk, a family owned business managed by Gloria’s husband, Albert. Since establishment of Ma Hila’s Heart, Gloria has been full time as the President & CEO of Ma Hila’s Heart, and now “Founder & Director of Program Development” so that she can spend more time in her passion, with the families that Ma Hila’s Heart serves. Gloria was selected by the San Antonio Area Foundation to become a Fellow of the HOLT Leadership Cohort. She also holds certifications in NonProfit Management, GrantWriting and Fundraising.

About Our Chairwoman
of the Board

Roxy Rios is a dedicated and passionate leader known for her innovative, loyalty-driven programs and her commitment to empowerment, diversity, and inclusion. As Chairwoman of the Board at Ma Hila’s Heart, she excels in fostering environments where teams thrive and communities feel supported.

Her career is marked by exceptional employee engagement, training, and community relations. An advocate for diversity and inclusion, Roxy’s influential presence in public relations and social media underscores her dedication to making a positive impact. Her heartfelt leadership and enthusiasm make her an invaluable asset to Ma Hila’s Heart and the families we serve.

Roxy Rios

Division Laundry
HR Recruiting & Community
Engagement Manager

Erica Garza

Generations Federal Credit Union
vice president of risk management

Board Treasurer Erica Garza

President of Risk Management, joined Ma Hila’s Board in honor of family members lost to cancer. Her commitment stems from a personal mission to remember loved ones and support the organization’s fight, providing hope and strength to families navigating the challenges of cancer.

Board of Directors

Our Board of Directors at Ma Hila’s Heart is comprised of dedicated and compassionate leaders who bring a wealth of experience and expertise to our organization. United by a common commitment to supporting families facing childhood, adolescent, and young adult cancer, we play a crucial role in guiding our mission and expanding our reach.